ArizonaEast Brings Home Décor to Life at IFE

Posted by on Jun 16, 2016 in Press Releases | No Comments

New magnetic cork planters compete for most innovative at the 2016 Innovation Battlefield

MINOTOLA, NJ, June 16 – ArizonaEast, a water wise, easy care plant grower and distributor headquartered in Southern New Jersey, is slated to exhibit for the first time at the annual International Floriculture Expo at McCormick Place in Chicago, Illinois from June 20-22, 2016 at booth 262.

The company is set to launch several new products encompassing the hottest living decor trends at this year’s expo.  Among them are ArizonaEast’s Grow Home Succulent Planters and Succulents Uncorked! Magnetic Planters . The latter was chosen as one of only five new products to compete in the show’s Innovation Battlefield event on Tuesday, June 21 at 11:00 AM at the Galleria Farms Floral Theater.

“Live plants are a home décor staple and succulents reign supreme thanks to their set it and forget it care instructions,” says Brian Vitale, ArizonaEast’s Co-Founder & CEO. “Our products are perfect for the consumer who wants to add some greenery to her space but lacks a green thumb or an idea of where to start.  We painstakingly source the trendiest plants and hard goods to produce pin-worthy terrariums, planters and container gardens with today’s consumer in mind.”

The International Floriculture Expo is North America’s largest business-to-business trade show for the floral industry, uniting mass market retail buyers, florists, suppliers, media, and other industry professionals.  For more information about the show, visit


ArizonaEast was founded in 2005 by two brothers with a passion for plants, a penchant for business and a positive prediction about the future of succulents. In just over a decade, the fresh approach and millennial perspective of co-founders Brian Vitale and Joe Vitale have made the company a force to be reckoned with in the burgeoning succulent industry. ArizonaEast’s Northeastern growing facility has made water wise, easy care plants available to plant retailers throughout the Eastern United States and beyond. Visit us online at for more information.


Contact: Brianna Genovese

Tel.: (856) 457-4141 x 107

Email: bgenovese [at] arizonaeast [dot] com