2 Feb 2017

Our Magnetic Wine Cork Succulent Planters were featured in Green Profit Magazine!

Our Magnetic Wine Cork Succulent Planters were featured in Green Profit Magazine!

The folks at Green Profit do a monthly round up of green industry products that retailers need and consumers want based on what’s trending. This month they decided to feature our Magnetic Wine Cork Succulent Planters! *Cue blushing* Click here and flip to page 46 of the February 2017 issue to read more.  

16 Jan 2017

2017 Greenhouse Greats: Marketing

2017 Greenhouse Greats: Marketing

Brianna Genovese, ArizonaEast By: Cassie Nieden This article was originally published in the January 2017 issue of Greenhouse Management magazine. WHY SHE’S GREAT: Since diving into horticulture as ArizonaEast’s marketing manager two and a half years ago, Genovese has totally revamped the way the industry envisions the New Jersey-based succulents grower. She’s harnessed her background […]

6 Jan 2017

Why ArizonaEast is Expanding Its Succulent Production to Florida

Why ArizonaEast is Expanding Its Succulent Production to Florida

This article was originally published in the January 2017 issue of Greenhouse Grower magazine.  By: Brian Sparks Brian and Joe Vitale’s father, Dan, first started growing succulents in New Jersey in the 1970s, selling them primarily to garden centers. After each brother went to college, and then got jobs in the corporate world, they eventually […]

12 Aug 2016

Our wine cork succulent planters are “itsy bitsy and irresistible,” says Floral Management magazine

Our wine cork succulent planters are “itsy bitsy and irresistible,” says Floral Management magazine

Floral Management magazine’s Sheila Santiago featured our Magnetic Wine Cork Succulent Planters in her roundup of wondrous new findings in the new products section of the August issue. Take a look:

8 Aug 2016

Our magnetic wine cork planters made the cover of Super Floral magazine!

Our magnetic wine cork planters made the cover of Super Floral magazine!

ArizonaEast’s adorable mini magnetic wine cork succulent planters were such a hit at the International Floriculture Expo that they’re featured on the cover of Super Floral magazine this month. Check out the magazine’s full recap of the show starting on page 26: Super Floral August 2016 Issue

27 Jul 2016

“Focus on the Customer” feature in Greenhouse Management magazine

“Focus on the Customer” feature in Greenhouse Management magazine

Horticultural journalist Leslie Halleck tapped ArizonaEast’s marketing manager Brie Genovese for her input on staying ahead of style trends, mastering social media and teaming up with customers to maximize results in the August issue of Greenhouse Management magazine. Here’s an excerpt: Rethink your relationship with existing and potential clients to expand your customer base. July 27, […]