The New Jersey-based succulent grower unveils a new logo, badge and brand identity.
MINOTOLA, NJ, November 10, 2016 – ArizonaEast, grower of easy care, water wise cacti and succulents headquartered in Southern New Jersey, announces today a branding overhaul complete with a new company logo, badge and tagline. Key features of the brand include a softer color palette and less literal graphic icon that transcends the classic succulent shape to evoke the craftsmanship, quality and style that has become synonymous with ArizonaEast.
“Today’s consumer is looking at plants through a completely different lens,” says Brianna Genovese, ArizonaEast’s Marketing Manager. “As a B2B company in the green industry it is more important than ever to communicate with the end consumer. This striking yet sophisticated design packs a visual punch that will help catch the consumer’s attention at the retail level. ”
Featured as a prominent part of the updated logo is the company’s new tagline – bring décor to life. Interior design trends have played a huge role in the resurgence of plants as home décor. From leafy, whimsical foliage to geometric, structural succulents, plants add visual interest and texture to interior spaces that art and accessories can’t match. Maintaining an ambitious product development schedule is paramount to ArizonaEast’s competitive edge in the green industry and translating home décor trends into stylish yet affordable products is a key part of that process. Incorporating these brand elements on critical consumer-facing marketing channels like social media, care tags and packaging will add a finished touch that will bring the product development process full circle.
To learn more about ArizonaEast’s popular line of terrariums, planters and container gardens visit www.arizonaeast.com.
ArizonaEast was founded in 2005 by two brothers with a passion for plants, a penchant for business and a positive prediction about the future of succulents. In just over a decade, the fresh approach and millennial perspective of co-founders Brian Vitale and Joe Vitale have made the company a force to be reckoned with in the burgeoning succulent industry. ArizonaEast’s Northeastern growing facility has made water wise, easy care plants available to plant retailers throughout the Eastern United States and beyond. Visit us online at www.arizonaeast.com for more information.